Pharma companies that are prepared to monitor trends and react swiftly, whether in their own drug launch or in the entire industry, will be the ones to overcome high levels of competition and make the most of waiting opportunities.
experts estimate that 400 new products will launch, making pharma an ever competitive marketplace.
can be saved with access to the right data and unique insights and can, in turn, help pharma maintain a healthy operating margin around 25%.
did not meet expectations.
The past decade has seen more changes in the Pharma industry than ever before, and its metamorphosis is increasing with each passing year.
Read on to learn how the industry changes and prepare to keep up with the pace.
Changing market dynamics, though rapid and constant, don’t have to be a mystery. Identifying trends in the pharma industry is a vital indicator as to what we can expect to change, and what needs to be adjusted when launching a new product.
The smaller the better. With the patent cliff and small molecule genericisation pushing towards more specialist and biologic products, global value growth for protected products has moved decisively towards specialist products.
With as many as 49 drugs approved by the FDA over the last 5 years alone, the oncology market seems to be booming. And like every other market niche, this one has its own set of market rules and dynamics. Read more to discover the oncology market characteristics.
When launches become increasingly numerous, smaller and more competitive, pressure will only continue to rise as launches in the coming years are expected to increase in more than 100% from 2005. So, what are the magic ingredients to make a perfect drug launch?
In order to produce many ‘mini-busters’ as the situation calls for, pharma companies should embrace a few factors that may just make the different between a successful launch, and a failure.
Let’s consider these 3 impactful steps in turning your company into a launch factory:
Effectively launching a new drug to the market is a logistical nightmare. With so many moving parts, from marketing and sales to manufacturing and distribution, it is far too easy for a critical piece of the puzzle to slip between the cracks.
Take the first steps towards becoming a Launch Champion.