2015 Notable Drug Launches

Pharma companies that are prepared to monitor trends and react swiftly, whether in their own drug launch or in the entire industry, will be the ones to overcome high levels of competition and make the most of waiting opportunities.

  • Gather maximum information about all constituents, competitors, and more.
  • Identify and market the element of each product that adds value to the market, rather than all products similarly.
  • Prepare ahead of the launch to gather, monitor and react to data, including formulating contingency plans.
  • Build a team that can focus exclusively on launches to create a single perspective.
  • Stay aware of progress even after the launch and adapt to changes as rapidly as possible.
View All Notable Drug Launches of 2015

From 2015 to 2017

experts estimate that 400 new products will launch, making pharma an ever competitive marketplace.

$36 billion in drug launches

can be saved with access to the right data and unique insights and can, in turn, help pharma maintain a healthy operating margin around 25%.

50% of drug launches

did not meet expectations.

About the Market

Change as Fast as the Market

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What Makes the Market Tick?

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High Intensity Launches

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Oncology's Golden Age

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Tips and Tools

2 Ways to Beat the Competition

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How to Become a Launch Factory

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The Ultimate New Drug Launch Checklist

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4 Tips to Boost Your Pharma Drug Launch

Discover the lessons that must be learned in order for Pharma companies to avoid making the biggest mistakes in drug launches.

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